Founded by financier Mario Fernandez de Leon, Ferrari Energy is a Miami-based energy drinks producer. The business was established by Mario Fernandez de Leon, who holds extensive backgrounds in technology and engineering. He has also dabbled in real estate ventures, banking, and food styles. In addition to de Leon's energy beverage production venture, he has also ventured into the manufacturing and distribution of other natural and organic foods including organic olive oils, oranges, strawberries, and bananas. At the same time, he serves as a consultant for natural beverage businesses and associated businesses.
Like many energy drink manufacturers, Ferrari Energy markets an energy supplement with an impressive collection of components. These components include vitamins, amino acids, fatty acids, minerals, and amino acids. Among these components, the business maintains its proprietary combination of vitamins A, C, and E as essential fatty acids, which are said to enhance liver and kidney functions. It also claims to have a proprietary blend of amino acids, l-glutamine, and ginkgo biloba as antioxidants, which are said to enhance overall physiological health and to reduce the risk of degenerative diseases like Alzheimer's. Furthermore, the company asserts its proprietary blend of organic herbs and botanicals such as primrose, green tea, and ginseng will enhance circulation, combat fatigue, promote healthy sleep, and also stimulate detoxification.
According to the organization's site, marbles taken from the Grand Canyon will be used to make its energy drink and mineral additions. In addition, the organization states it will utilize"essential oils" from across the world, which it states will function as organic sleep aides, and"supply therapeutic effects such as relieving stress, improving general wellbeing, and regulating hormone levels." The business further claims that the combination of these ingredients along with vitamin C from the Grand Canyon will give an effective antioxidant, laxative, and diuretic. Meanwhile, the business states it will use"natural botanicals and minerals" and"organic herbal teas" to give energy and detoxify the system. In all, Ferrari Energy asserts that its products work by increasing flow, increasing metabolic rate, increasing lymphatic operation, and boosting the immune system.
Yet, not all seems to be in place and Ferrari Energy has run into a few roadblocks. First, the Grand Canyon is home to many environmental groups that are worried about the impact that global warming might have on the environment. Additionally, the company's main focus is obviously geared towards the home-based market, which is where it intends to make its first splash. As such, it has recently launched a new advertising campaign focusing on households that want to take control over their health and well-being by providing them the chance to try out this new formula.
As you can imagine, any firm that spends its assets promoting itself and its product facing mostly working class homeowners may face a certain amount of backlash. Many state representatives and concerned citizens have called for hearings to Ferrari Energy's practices since they believe the company is taking advantage of the state's mineral rights auctions to market low-grade minerals to individuals and organizations at inflated rates Ferrari Energy. In addition, environmental groups are raising questions about just how such a little company would be able to tap into a massive reserve of natural gas and also make it accessible to consumers. No matter of what you think about Ferrari Energy, one thing is clear: when it is going to be successful in Colorado, then it is going to need to do a great deal of advertising and market itself as something better and different than other energy drinks.
There is also another problem that many people in the state are not even conscious of. Whenever a new business starts up, it requires a way to get noticed. And sad to say, the state of Colorado does not have a excellent reputation when it comes to company. That is one of the reasons why individuals in Colorado are reluctant to try new items, such as selling mineral rights to large corporations or selling gas royalties to individual landowners. However, with Ferrari Energy, all of those inhibitions may be erased.
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